Tedaarik Case Study · Erdeniz Tunc

01 Status

Early-stage founder support: landing page and positioning

Early-stage founder/CEO support work completed. The main artifact was the pre-launch waitlist landing page structure and positioning direction. There is no verified launch, waitlist conversion, revenue, user acquisition, funding closed, PMF, or customer adoption claim.

02 Summary

Tedaarik was an early-stage AI-powered procurement and supply chain startup. I supported the founder and CEO in early product and GTM work.

The largest workstream was the pre-launch waitlist landing page: strategy, information architecture, UX flow, and benefit-driven copy direction for a non-technical audience.

This case proves early-stage operating context, landing page execution, and founder support, not traction, fundraising, or product launch.

Tedaarik pre-launch landing page hero with early-access CTA and product interface — Landing page heroThe opening frames the product around restaurant efficiency and one primary early-access action.

03 Problem

The challenge was to make an early-stage product understandable and credible to a non-technical, ROI-driven audience before launch.

The landing page needed to communicate who the product was for, what pain it solved, why users should care, and what action they should take, without relying on proven outcomes or technical depth to do the convincing.

04 My Role

Founder / CEO support
Worked close to the founder on early product and GTM direction.
Landing page strategy
Researched SaaS landing page examples, conversion-focused design principles, and UX resources.
Information architecture
Structured the page as: Hero, Benefits, How It Works, Pricing, Last CTA, Footer.
Copy direction
Used benefit-driven language instead of feature-heavy copy, reducing technical terminology for a non-technical audience.

05 Key Decisions

One primary action
Focused the entire page on a single goal: early access / waitlist sign-up.
Benefits, not features
Avoided technical and product-heavy storytelling; framed everything as outcomes and savings.
Customer as hero
Framed the user's pain and savings first; the product came second.

Tedaarik landing page flow from hero through benefits, pricing, and final CTA — Page flowThe narrative moves from value and pain to a clear early-access action.

06 Visual Artifacts

Complete Tedaarik pre-launch landing page from hero to footer — Page structureThe work created a full landing page narrative, not isolated copy.

Tedaarik progression from overall page layout to wireframe and final interface — Wireframe to UIProduct/UX execution from structure to interface.

07 What This Proves

Early-stage operating range
I can support founders in early-stage ambiguity without a finished product or defined spec.
Positioning clarity
I can turn product and GTM ambiguity into a clear external-facing landing page narrative.
Landing page structure
I can structure landing pages around user action, benefits, and objection reduction.
Non-technical communication
I can communicate product value to non-technical, ROI-driven users without relying on feature depth.

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