Selected Work
A mix of case studies and projects.
Designing and Shipping a Feature End-to-End
Built a working AI video generation prototype with Claude Code and Codex, shaped it through two internal stakeholder feedback sessions, and handed engineering a solution spec.
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Turning Manual Lead Research into a Working Tool
Turned a manual lead research workflow into an internal Rails + Anthropic API MVP. Adoption and usage data are not yet available.
Read the case study →Designing How a Company Builds Products, From Scratch
Diagnosed a structural gap in how a 10-person Optifeed team built products and designed a prototype-first model: from signal collection through rapid prototype, internal feedback, and Solution Spec.
Read the case study →Making a Technical Product Easier to Explain
Assignment case study showing 5 structured customer interviews, pain clusters, ICP segmentation, and positioning translation.
Read the case study →Turning a Rough Fintech Idea into a Build Plan
Defined an MVP, mapped 69 financial parameters, and delivered PRD/Figma handoff for an AI stock screener. Cancelled post-handoff due to API issue.
Read the case study →Designing an Early-Stage Startup Landing Page Before Launch
Supported an early-stage founder by shaping a pre-launch waitlist landing page around positioning, benefits, and clear user action.
Read the case study →Knowing When to Stop Before It Wastes Anyone's Time
Founder-stage research, advisory-board building, and validation discipline for a construction procurement AI concept. Terminated before customer PoC due to co-founder strategic misalignment.
Read the case study →Scoping a Mobile Product Alongside an Engineering Team
Scoped and designed 30+ mobile screens and supported backlog clarity for a 6-engineer team.
Read the case study →Want the full story?
The Optivideo case study walks through the entire loop end-to-end, from discovery to engineering handoff.