I help startups build the right product and take it to market.
I talk to customers, define what to build, create working prototypes, lead development, and stay involved through launch and go-to-market.
First product hire at four startups:
I designed Optifeed's product development model. Idea to build dropped from over 1 month to 1 week. See how →
Featured project
Designing and Shipping a Feature End-to-End
Built the prototype, tested with stakeholders, and handed engineering a spec drawn from something that already worked.
Read the full case study →
Selected work
Designing How a Company Builds Products, From Scratch
Designed a process that catches the wrong idea before engineering builds it, not during.Engineering HandoffShipping a Complex Mobile Product
Shipped. Later reached 10,000+ users.DiscoveryTurning Customer Interviews Into Clear Product Positioning
Five interviews became four ICP segments and a positioning direction.Launch & GrowthShaping Positioning for a Pre-Launch Product
A waitlist page built around one promise and one action.Most product people own one part of this. I have worked in all of it.
- 01
Discovery
Problem, users, business context
- 02
Define & Validate
MVP, flows, prototype, feedback, iteration
- 03
Engineering Handoff
Spec + prototype, build begins
- 04
Development Management
Backlog, sprint decisions, scope clarity
- 05
Launch & Growth
GTM, rollout, retention, growth loops
- 06
Learn
Metrics, signals, next solutions
Learn → back to Discovery
My first 30 days with a product
- 01
What is working, what is unclear, and where customers are getting stuck
- 02
One problem worth focusing on, instead of competing ideas and requests
- 03
An evidence-backed first move, including deciding not to build yet