Product Engineer
I join startups as the first product person and own the product function end-to-end:
strategy, execution, and growth.
Companies I've built products at
Featured project
Designing and Shipping a Feature End-to-End
I built a working prototype for an AI video generation flow inside Optifeed, from product selection through review, approval, and channel export. After two internal stakeholder feedback sessions, I iterated the flow and handed engineering a solution spec for the first technical version.
- 01Working prototype built
- 02Stakeholder feedback applied
- 03Engineering-ready solution spec
Selected work
Four examples of how I help early teams turn unclear product ideas into something easier to decide, test, and build.
Designing How a Company Builds Products, From Scratch
Designed a product process at Optifeed that helped the team move from loose ideas to a testable direction in about 1 week instead of about 1 month.
Read the case study →Turning Manual Lead Research into a Working Tool
Built an internal tool with Rails and Anthropic API so the team could test whether AI could make lead research faster and easier to review.
Read the case study →Making a Technical Product Easier to Explain
Turned customer interviews into clear user groups, pain points, messaging, and landing page direction for a technical B2B product.
Read the case study →Designing an Early-Stage Startup Landing Page Before Launch
Shaped a pre-launch waitlist page for Tedaarik around clear positioning, benefits, and one focused user action.
Read the case study →My role in the product development lifecycle
I own the full product lifecycle: from discovery through engineering handoff, development management, launch, and growth.
- 01
Discovery
Problem, users, business context
- 02
Requirements / Scope
Use case, MVP, constraints
- 03
Product Spec / PRD
Flows, logic, edge cases
- 04
Prototype / Validation
Prototype, feedback, iteration
- 05
Engineering Handoff
Spec + prototype, build begins
- 06
Development Management
Backlog, sprint decisions, scope clarity
- 07
Launch & Growth
GTM, rollout, retention, growth loops
- 08
Learn
Metrics, signals, next solutions
Learn → back to Discovery
I applied this model at Optifeed to build their product development process from scratch.
About
I join early-stage teams as the first product person and own the product function end-to-end: direction, execution, and growth.
Most recently at Optifeed, where I built the product development process from scratch, ran discovery, and prototyped new features with Claude Code and Codex. My background spans early-stage AI and SaaS across e-commerce, procurement, fintech, edtech, logistics, and EV charging.
Let's talk
I am open to Product Engineer and Product Manager roles at seed to Series A B2B SaaS companies. Remote from Turkey. Available for full-time roles.